Endive

Endive Deck Club is a playful concept for a Bahamian dive bar and juice outpost serving locals and laid-back adventurers alike. Equal parts reefside café, community hangout, and boutique scuba supply stop, the brand is built around versatility: show up salty or suited — you’ll be served either way.

I created the full brand ecosystem, including packaging for bottled juices, web design, product mockups, and a cheeky tagline that captures the spirit of the place: Take to dive! The website brings the concept to life with illustrated details, a tongue-in-cheek tone, and a digital menu that balances fresh greens with bar snacks for post-dive hunger.

Endive Deck Club is imagined to live off the beaten path — somewhere sun-bleached, relaxed, and just a little irreverent.